Providing Insightful Leadership In Commercialisation Of Pharmaceuticals, Biologicals and Diagnostics

Participants in this 2 day workshop will examine case studies on successful innovation in highly regulated industries. The workshop is designed to provide you with sufficient understanding to create simple and effective plans that can be implemented under your leadership.

Topics

• The Critical Path to reimbursement – pitfalls and opportunities for the bottom line
• The future impact of personalised medicine.
• Knowledge management: What is PLM? How does it impact marketing, CRM, SCM and ERP programs? Can it help you to decrease time to market?
• The contributions of people, pipelines, policies and products.
• Compliance - Regulatory and Corporate - leadership is the key
• Partnering strategies
• Effective outsourcing

Through the use of case studies and knowledge exchange, participants will achieve the following key learning outcomes:

• Develop an effective whole of business strategy – ‘beginning with the end in mind’
• Understand the basics of PLM and how to apply it to the commercialisation process for the best results
• Meet compliance requirements

Who Should Attend?

Any Executive Officer who is responsible for drug commercialisation

Companies: Companies with products in the pipeline or already marketed. Start-up companies and those embarking on a commercialisation project.

Job Titles: Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, Regional Director, President and Vice President, Marketing Director, Logistics Manager, Chief Scientific Officers with a need to understand commercialisation practices.

The author asserts her moral right of ownership in the design of this workshop.